Scribemedia has a video of Jordan Hoffner, Director of Content Partnerships at YouTube, discussing some of the challenges of online video advertising at Streaming Media West 2008. According to Hoffner, video viewing online has come of age, but advertising spending isn't proportional to the traffic. Why? He has a theory:
monetization = standardization + innovation
A very interesting talk and excellent preparation for Hoffner's session at NextMedia. (He speaks Tuesday, Nov 18 at 11:20.) Ironically, the video isn't embeddable... or on YouTube. You'll have to go to Scribemedia to watch it.
