- Sharing can make up 5-10% of your overall traffic.
- Sharing can make up 15-30% of your search traffic.
- Sharing drives 25-50% more engagement (page views/unique) than search.
Not enough to convince you how important it is to give your audiences opportunities to share your content? Then consider this:
ShareThis network saw a 200% increase in “shares per page view” in 2009
ShareThis, which provides handy sharing widgets to integrate into your sites and blogs like the ones on this page, is currently beta testing an analytics feature which I imagine will open up to the public soon.
The audience may not be your number one distributer YET, but their importance in spreading your content is on the rise. As the new year dawns, we should all be thinking about that relationship a little more deeply. As with any distributor, providing great content won't be enough to maintain the relationship. Old school distributors take a cut, as we know. Making sharing easy by providing buttons, widgets and shareable assets is only the first step. As this distribution mode grows and matures we will have to think of other ways to encourage users to share and share often.
