Digital Distribution Strategy Part 2

Posted on Tuesday, December 08 by Jill

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I have not yet done much in the way of promoting any of the newly released Hailey Hacks videos. And the view counts show it.

When I released each of the videos, I tweeted the links both through my personal Twitter account and through the Hailey Hacks twitter feed.

I also used Facebook, putting the videos on Facebook and encouraging people to look at the videos through my status updates and the status updates of the Hailey Hacks fan page. I’ve sent out some Facebook emails asking friends to join the fan page and then tried to keep the Hailey fan page in the newsfeed, by posting lots of links.

And I’ve done a little blogging on this site and my other one.

The first video I posted was Hailey Hacks Creating Wishlists. And these methods drove 150-200 views to it. There were diminishing returns for each of the two Wishlist videos that I released over the next couple of days. Two weeks in there aren’t many views coming into these videos.

Then I released Hailey Hacks Facebook Privacy Settings. I did all the same things on Twitter, Facebook and my blogs, maybe with a little less enthusiasm because I was busy with other stuff. But for this video, I also visited some blogs and web sites that cover the web safety terrain and commented leaving the link to the video.

There have been a few more views to this video. Some of these are directly off the links I left, but some of the people who have seen the link have spread it. They’ve sent it to friends, Twittered about it or embedded it in blog posts.

Still, we’re not talking astronomical numbers. I hope to see it keep growing.

My strategy this week will be to leave links to the other videos on some potentially interested blogs and send out some press releases that Karen Hill kindly crafted for me.

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