True Blood is doing some very cool stuff on the web. The Canadian HBO site has quite a bit, but the US HBO site has more, so start your exploration there. Be sure to click on the left hand side of the home page screen just to see it scroll to the right. I haven't found much to do besides click through to character information for Sookie and Bill -- and still, I like it.
The HBO site has plenty to keep you busy for a while. There are episode synopses, character, cast and crew bios (can someone explain to me why the cast and crew information is left off the Canadian site?!), a wiki, fan forums and tons and tons of video.
There's a Facebook group and two official Twittering feeds (@TrueBloodHBO and @BonTempsGossip) plus HBO is also promoting fans who are tweeting in character. That's pretty cool (as is their suggestion that you use #TrueBlood in your tweets about the show). you can also download a fan toolkit that's lots of wallpapers, profile pics, etc.
But the best part of True Blood's web presence is the way they've built out the reality of the show on separate sites and through video. You'll see logos in the bottom right of the HBO homepage that should link you to other sites. I haven't been able to get onto the sites for the American Vampire League, The Fellowship of the Sun or Tru:Blood lately, but BloodCopy is going strong with new blog posts most days. It also has a YouTube channel with a 148 videos!
All this content does a tremendous job of enhancing the series, which is exactly what I'm looking for as a TV fan when I turn to the web. And I have the sense that there may be more content out there that I haven't discovered yet.
True Blood has also done some foreword thinking product integration to promote the second season. You can read more about it at MultiBrain.
