Is it user gen or pros working on spec?
A number of prominent film festivals are running "make-an-ad-for-a global-brand" competitions. The project is an initiative of MOFILM who describe themselves as follows:
MOFILM is a privately funded company with offices in Manchester, London and San Francisco. Started as an artistic project in early 2007 with the Sundance Institute and GSM Association, MOFILM has grown into a global community of filmmakers working with world-leading brands and distributing content to much of the globe. MOFILM has pioneered 'made-for-mobile' content working with leading filmmakers such as Kevin Spacey, Robert Redford, Isabella Rossellini and Spike Lee to highlight and champion talented MOFILMers from around the world. MOFILM also run the world's largest mobile film festival in Barcelona, Spain once a year in conjunction with the GSM Association, as well as working with leading film festivals, including Shanghai, Cannes, Sundance, Locarno and London.MOFILM's mission is to allow creative people from anywhere in the world and with any background to 'Get Creative - Get Noticed and Get Famous!' using the MOFILM platform as a base to run 'Make and Ad' and film competitions to showcase talent. Currently MOFILM works with mobile operators in over 50 countries around the world to distribute content to mobile from within the MOFILM community, sharing any revenue 50/50 with filmmakers.
The Barcelona and Tribeca Film Festivals have upcoming competitions. London had one in 2009 and you can see the winners work on the site -- they definitely feel like ads, but they are pretty good. There's also a Pepsi Short Film Competition (download the brief if you're interested) and an American Idol/Warmart video competition (among the prizes, a $5000 Walmart gift card and the chance to "Attend Walmart Saturday morning meeting").
What do you think? Are you grabbing your camera and shooting for fame and fortune? Or do you need a contract before you start work?
