Minute by Minute Math

Posted on Friday, August 08 by Jill

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Series
Break a Leg
Prom Queen
Scare City
Dr Horrible
Cost
$63
$2000
$7-14,000
$5900

Break a Leg, Prom Queen and Scary City are Tubefilter's. Dr Horrible is based on Jeffrey McManus's estimate of 250K budget which Joss has pretty much confirmed. I guestimated the TV number based on 44 minutes at 1.5K.

Put this together with CPM numbers from Tubemogul via New TeeVee today: the average CPM for those monetized videos is $12.39. That's 12 bucks and change for every 1000 viewers you draw.

So if your video is 3 minutes and you've got a middle of the road budget of 2K/min your episode costs you $6,000. At a CPM of 12 bucks you need half a million viewers just to recoup.

I'm going to go dig up some numbers on how many viewers scripted webisodes are typically getting… More math coming soon.

Stay tuned.


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