Crossover Montreal Links Part 3: Margaret Robertson

Posted on Wednesday, October 14 by Jill

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Margaret Robertson is a mentor here at Crossover Montreal 09 and a gamer -- as you can see if you checkout her links. I've included some of my notes on her presentation with each link.

World of Warcraft - Margaret has personally spent 830 hours playing it over 4 years, which is a lot more time than you might spend on a TV series. Users of WoW spend $15/month to play which mounts up to $1.8 billion a year. Players stop watching TV.

Bejeweled is a a match 3 game, the biggest commercial game in the world. It is the direct opposite of the World of Warcraft in that the game play is short and discreet, it's run by a low-tech machine and its simple to play with nothing for you to learn. Still players are known to put in 11 hour a day on the game.

According to Margaret's presentation, games are really big business. People tend to slot games into either the hardcore and casual game categories, but there is a lot of crossover between the two categories. Both are played by many people of many ages with about a 65/35 male/female split.

Parking Wars is a game funded by A&E US as an accompaniment to a television series about traffic cops. The games uses information about your Facebook friends and your strategy will depend on what you know about those friends. It has had a huge following in face there has been a far larger audience for the game than for the TV series it compliments and has engaged the audience for far more hours than the show. In fact it has served up more pages than the entire A&E website.

Routes is the web component of an educational television series about social and ethical implications of genetic research. For 14 year olds -- not exactly a topic this age group would be expected to jump at. The game begins as a documentary about a women who undergoes genetic testing. But then her scientific advisor is found dead in Peru and it turns into an ARG -- a thriller about who should own genetics.

Sneeze was made for 10-20 thousand pounds and became absolutely massive with over 15 million plays.

1066 is a game developed to go with a Channel 4 series on Vikings. The game takes a very different approach than the TV component

Kingdom of Loathing is a game built created by Zack "Jick" Johnson a guy with few programming skills. It's written in html -- not flash. He drew the images himself. The game has a big community of devoted players who support the game with donations and by buying merchandise. If you donate $50, he'll personally draw you an avatar to your specifications. He's making some serious coin off the enterprise.

Jane McGonigal's Top Secret DanceOff isn't exactly a game. It's a community engaged in "dance quests" and dance offs which they record and upload. Very cool, participatory, funny. It was built without sponsorship or funding just for the pure love of the idea.


Find more videos like this on Top Secret Dance Off
Cross-posted to Running With My Eyes Closed.

More From Crossover Montreal: Richard Adams

Posted on Wednesday, October 14 by Jill

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A couple of days ago here at CrossoverMontreal 0'9, Richard Adams shared a collection of sites with the group. He emphasized the simplicity of each them; they are each built on a very clear and simple concept. That was one of Richard's big messages: avoid unnecessary complexity.

These are the sites Richard shared:

The audio content site, Big Finish.

The branded content site In The Motherhood

Crowd-sourcing for film making, Massify

Promote your band and crowd source the money for recording on Sell A Band.

Find a mentor at Horsesmouth.

Mashup BBC open content at Welcome Backstage

Audioboo is a twitter-like app for audio.

Recording artists who used to have a label can promote themselves and find a new label at Awal.

Programmableweb.com is a site you'll have to see for yourself because I haven't really digested what is there yet.

Cross-posted on Running With My Eyes Closed.

Ideas from Crossover Montreal 09

Posted on Wednesday, October 14 by Jill

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I’m at Crossover Montreal 09 this week, a cross platform brainstorming workshop run by a team from the UK. I took the lab as a participant in March of this year thanks to the CFC and NBC Universal. This time the program is sponsored by Telefilm and is part of the festival du nouveau cinema. I am not here to develop a project and pitch it this time but to act as a mentor helping the participants develop their ideas.

Most of the first few days of the workshop is spent leading the dozen or so participants through brainstorming exercises, but Frank Boyd, Margaret Robertson and Richard Adams -- the other mentors -- each present some of their favourite sites during the course of the week.

First up was Frank, the dynamic and inspiring leader of Crossover. He presented a variety of multiplatform projects. Frank emphasizes the need to make things that are "user-shaped"; design centred around understanding how people behave and use things.

He talks about different screens and the modes people are in when they use them:

  • Desk screen
  • Sofa screen
  • Palm screen

Frank points to different digital spaces that are used in different ways:

  • Secret spaces IM, mobile, sms, text
  • Group spaces: bebo Facebook, twitter
  • Publishing spaces: flickr, blogger livejournal
  • Performing spaces: second life, world of warcraft,home
  • Participation spaces: marches, ebay, meeting, markets, events
  • Watching spaces: television, theatre, music gigs

In approaching projects, Frank tells us to understand our users, our competitors, ourselves. He advocates creating user personas; inventing people who are archetypical users. In creating a persona, create some biographical background, imagine their technological abilities, attitudes toward technology, interests, goals fears and the triggers that would bring them to the project. It's important to get some insight into the Once you have a clear idea of who the persona is, create a usage scenario, walk them through the experience of the project, always asking how can we this a better expireence? how can we make the site more sticky?

Below are some of the links Frank shared with us:

Channel 4 commissioning editor Matt Locke’s blog. Read his 3-part post Commission for Attention. Also, check out one of the projects he commissioned called Battlefront .

Some multiplatform projects with TV components:

PBS's Latin Music USA

Channel 4's Embarrassing Bodies

Swedish television's Emmy award winning program, The Truth About Marika.


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