With launch just 12 days away, we released a new Ruby Skye P.I. teaser today. This one lets you get a glimpse behind the scenes and introduces the series' three young stars: Madison Cheeatow (Ruby Skye), Kevin Gutierrez (Griffin) and Marlee Maslove (Hailey).
A web series for tweens all about cool things you can do with your computer. Check out Web Wizardry, the Hailey Hacks site.
Learn to customize a Google Map, make your own lolcats, set your Facebook privacy settings to stun, pull a really funny April Fools prank or how to set up an Amazon wishlist. Check out all the Hailey Hacks videos:
Hailey is everywhere. Click on the icon to find and follow her!
Press about Hailey Hacks:
Google sent me a coupon for $100 to use on AdWord recently. AdWords is for advertising your own product and is not to be confused with AdSense which allows you to put ads on your site and earn money from them. But AdWords is pretty confusing even if you know that.
Who's gonna ignore a coupon for a hundred bucks? Why not try it out on Hailey Hacks, which I often refer to as my experiment in business models. So I set up an AdWords account and started goofing around with keywords and almost immediately gave up in confusions and reached out to Christopher Guest who is my go-to-guy for anything that has to do with advertising.
Christopher told me there was no point in advertising anything that didn't have a revenue stream. Hailey Hacks is free on YouTube and various other video sharing sites. What is the point, he wanted to know, of driving traffic to a site that isn't earning money.
Okay, good point. So in addition to figuring how what keywords to use and how the hell the whole bidding on words works, I decided to build a new little home site for Hailey that I could add AdSense to. Now when I make ads with AdWords, they'll send clickers to the new site, titled Web Wizardry (but sitting at haileyhacks.blogspot.com.) So let's see how much I can earn from AdSense from $100 in my AdWords (now $95 because of the activation fee.)I made three different ads, one for the April Fools videos, one for the Google Maps video and one for the LOLcats video. If you happen to meet one of my ads, please let me know or better yet take a screenshot (you know how to take a screenshot, don't you? Alt-shift-3.)
Just to see what would happen, I also turned on the pre-roll ad option on the videos over at Blip.tv. So now, the videos have pre-roll, overlay and post-roll ads on them. Soon, hopefully AdSense will be operational and if I have time, maybe I'll add an Amazon affiliate program while I'm at it.
Lucky I didn't read this piece about making money on the web by Roger Ebert before I spent my entire Saturday on this.
Check out Hailey's second set of April Fools pranks. For you low-tech types, she's got a great trick that will have your victim smelling sweetly. And for the geeks out there, she offers up some fun with System Prefs that will have your Mac-owning friends reaching for their Chinese phrase books!
Get ready, the greatest holiday of the year is coming soon. Don't be caught out without a great prank to pull.
Here's the first of the Hailey Hacks April Fools videos. Watch for another next week.
To make the video, we made a map and now you can find it on Google Maps. If you're starting a project on the Haida or just interested in learning to use Google Maps, it's a great resource to go along with the video.
The lastest episode of Hailey Hacks is online. Master Google Maps and make them your own!
The lastest episode of Hailey Hacks is online. Master Google Maps and make them your own!
I often call Hailey Hacks my experiment in revenue models. I have used the project to explore different ways of monetizing online projects and will continue try different things with it.
When I uploaded the current crop of episodes to blip.tv, I decided to try turning on the ads. I haven't turned on pre-roll yet. That's clearly where the most money is, but a pre-roll, as the name indicates, runs before the video and I feel it's too intrusive. I think it dillutes the user experience. I know that I hate when there's an ad before the video I'm trying to watch, so I decided not to inflict that on my viewers.
I did turn on overlays and post-roll. Post-roll runs after the video and I'm pretty sure no one sticks around for it, even though if you did, I might make fractions of a penny and if you really loved me you would. Overlays are the ads that sit at the bottom of the screen over top of the video. They have a button on them so you can make them disappear if they interfer with your viewing pleasure.
The revenue from these ads is dependent on a number of factors including how many people watch, how long they watch and where they are. Is it lucrative? No. I haven't made enough money to go to Starbucks yet.
And for not-the-price-of-a-cup-of-coffee, who's advertising on Hailey Hacks?
And here's a live one, who knows what ad will come up next:
Yesterday, Facebook was at it again. Talking about privacy settings.
There was a lot of buzz and I wanted to catch some of it promote Hailey Hacks Privacy Settings. I wanted to find a way to use the buzz to drive some more hits to the video.
My majorest stumbling block was that I am here in Niagara-on-the-Lake helping to run a crossplatform training lab. We were just hitting the most intense part of the program as the Facebook privacy news hit so it was hard to find time to work the social media.
I came up with an alternate plan: email my community and ask them to help by using status updates, tweets and comments to the Facebook blog video which was in the newsfeed to draw people’s attention to the video.
I sent out an email asking people to come up with funny status updates etc that said why they were sticking with Hailey’s suggested privacy settings instead of following the ones that Facebook is now suggesting.
I have many good and supportive friends. Here are some of the resulting tweets and updates.
I love that my community came through for me, but when I looked at the initiative I’d started, I realized it felt way too much like advertising.
Meanwhile, Illia responded to my call for support by sending me a bunch of images of funny and embarrassing things people have said on Facebook. If you set up your account the way Facebook is now suggesting all these kinds of gaffs won’t be visible just within Facebook’s walled community (where at least they disappear fairly quickly off the front page) but will be findable through Google. Not that’s entertainment!
So I quickly (well not so quickly, it took me till about midnight last night to do it), I crafted a blog post that included those images. It ended with
Do yourself a favour, keep your life off Google. Set your privacy settings the way Hailey suggests in the video below and when the transition tool comes out? Stick to your old settings!
Followed by an embed of Hailey Hacks Facebook Settings:
The results? A spike in views. But not thousands of people by any means and complete failure to achieve viral.
Conclusion: more work -- a lot more work -- is required to get the view count up. It’s important from here on in to get the word out beyond my own community. I need advocates with big communities of their own, communities who include parents of tweens and people who teach them.
I’ve got my work cut out for me.
FOR IMMEDIATE RELEASE
December 7, 2009
HAILEY HACKS WEB SERIES MAKES TECH COOL & FUN FOR TWEEN GIRLS
TORONTO – For girls who are tired of tube socks for Christmas or Chanukah when all they want is the new Robert Pattinson poster, special holiday season episodes from web series Hailey Hacks makes creating, sending and shopping with wishlists easy and fun.
- Hailey Hacks Creating Wishlists
- Hailey Hacks Shopping with Wishlists
- Hailey Hacks Sharing Wishlists
Using step-by-step educational videos, the series makes technology entertaining for girls at an age when they’re starting to see math and science as frustrating or irrelevant.
Studies show girls are falling behind in tech and it only gets worse as they get older: Only eleven per cent of students enrolled in computer science and engineering at the post-secondary level are female. Many girls are opting out of science and math at Ninth Grade and Hailey Hacks is aimed at tweens, getting them into technology before they bail out.
Cheerful, bubbly Hailey offers them a different perspective by making tech useful.
Other videos in the Hailey Hacks series show girls how to navigate the online world to get schoolwork done in exciting, new ways, to enhance their social lives and to have fun.
Hailey Hacks, created by Jill Golick, produced by Story2.OH and starring Marlee Maslove, is a series of YouTube-style videos aimed at making kids of all ages more technologically literate.
A hack is a clever or elegant solution and Hailey has plenty of them -- for getting school work done, socializing with friends and just having fun.
Hailey Hacks is available wherever fine video is shared.
I found a very cool blog yesterday called The Google Geek and reading the posts I thought Ron Hall -- the Google Geek -- might be interested in Hailey Hacks, especially the coming-in-the-new-year-episode, Hailey Hacks Google Maps.
I dropped Ron an email and attached a press release. We exchanged a few emails back and forth and lookie here, not only has Ron blogged about Hailey Hacks, he's shared it. Excellent!
Got an interesting email yesterday. From a young woman named Jill Golick about a sneaky way she is using to get young girls, like my daughter, interested in web technology - Hailey Hacks. It is an area of interest of mine because I have a great Mom (dove into the computer/web at 78), I am married to a great lady (still has trouble getting her messages from a cell phone - but has a degree in educational systems), a daughter that is a budding tech wiz, and a sister that is an expert in the field of women's education.
I checked out a couple of the videos and some of Jill's background bio (my daughter - who is also my I Phone mentor - loves creative writing). I sent her a link to GirlEffect.org - something my sister brought to my attention.
One of the beauties of the web environment is how generous people can be. Ron has gone well beyond what any old media journalist would ever do for me. He hasn't just mentioned the project to the readers of his blog, he's helped me distribute it.